Why do you call yourself a leader?

Because I lead teams through the process of creating new and innovative digital products and services.

Are you a UX designer?

Yes. I help design the user experience of a digital product or service, either by guiding a team or sometimes working as a team of one.

Skills: User profiles, personas, scenarios, user flows, user stories, experience mapping

Are you a product designer?

Yes. I help design digital products and core features, either from scratch or by improving on a product that already exists.

Skills: Prototyping, wireframes, navigation design, information architecture, search design

Are you a service designer?

Yes. I help companies improve the processes and touch points that impact customer experience.

Skills: Customer journey mapping, service blueprints, digital transformation

Do you do new product development?

Yes. I am experienced in napkin-stage as well as later stage products.

Skills: Ideation, concept creation, concept testing, prototyping, MVPs

What about UX research?

Yes, I always do UX research: generative, evaluative, or both. I believe strongly in user-centered design and have deep roots in it.

Skills: Usability testing, contextual inquiry, user interviews, surveys, card sort studies

Are you a UI designer?

Yes, but my sweet spot is creating medium-fidelity wireframes and working with a visual designer to make them shine.

Are you a visual designer?

Yes, to an extent. I’m well-versed in visual design, and can extend a brand or create a design system. But my biggest strength is defining and designing functionality.

Are you a people manager?

Sometimes. In past roles, I’ve managed teams of 3-5 people — both as direct reports and as dotted lines. I enjoy helping people grow.

Skills: Team building, hiring, coaching, mentoring

Are you a product manager?

Sometimes. I have strong skills in the product side of things. I’m comfortable being either a UX-minded product person or a product-minded UX person.

Skills: Product vision, strategy, roadmaps, features, requirements, customer feedback